FASHION LIFESTYLE CORNER

FASHION LIFESTYLE CORNER

with a catwalk powered by MARC CAIN

After just two seasons of mutually beneficial synergies, Gallery and Gallery SHOES are already synonymous with cumulative power when it comes to fashion, accessories and shoes in Europe. With a total of four tradeshow dates a year, each of the two platforms has its own distinct focus. Nevertheless, when it comes to these three core areas, the boundaries between the two events are blurring: thanks to the showroom concept, which extends the duration of the fair to a total of five days, more and more shoes and accessories brands are now exhibiting at Gallery. And Gallery SHOES has long since not only had the support of relevant European shoe brands, but also international fashion brands with their shoe collections.

At the upcoming September edition, the spotlight will be on German fashion and shoe brand MARC CAIN which, except for a fashion show, has ceased its activities in Berlin and is now putting fashion location Düsseldorf at the forefront of its priorities – with intensified commitment at Gallery SHOES in addition to its own showroom in the established Rhine metropolis.

Ulrike Kähler, Managing Director of Igedo Company and Project Director of Gallery & Gallery SHOES, has laid the perfect foundations by extending the exhibition space with the addition of a new bay of the ‘Kaltstahlhalle’ hall.

On a gross floor space of around 1,900 m², the FASHION LIFESTYLE CORNER featuring brands such as MARC CAIN, Calvin Klein and Kenneth Cole is set to become one of the highlights of the fair. For the first time, this area will be home to a catwalk where several fashion shows are taking place each day.

“MARC CAIN will be the first brand to play the leading role on our catwalk. And the label won’t only be presenting MARC CAIN fashions in combination with their own shoes, but at this edition of Gallery SHOES we will also be seeing MARC CAIN outfits styled in combination with models by Högl and Peter Kaiser,” confirms Ulrike Kähler.

The 18-metre long and 2.50-metre wide catwalk also represents the fact that Gallery SHOES is exploring new, innovative avenues. There will now be more of a focus on fashion in combination with shoes, which will not only bring a breath of fresh air to the event, but also improve the quality of service for the buyers. “The integrated catwalk represents a new additional presentation option at Gallery SHOES, which can also be made accessible to other brands in the coming seasons,” sums up Ulrike Kähler.